Best Anti-Establishment Mouthpiece

Rachael Perrotta

Critics' Picks

Perrotta was working downtown as a receptionist when Occupy Chicago hit the streets. As a Columbia College public relations major, she was part of the promotional push behind a successful campaign to restore financial aid for low-income students. So when a friend told her Occupy needed a publicist, she signed on. "They had some good people who could talk to the camera, but they weren't issuing press releases, and they didn't have talking points," she recalls. When Perrotta heard NATO and the G8 were coming to town, she quit her office job and spent the next six months on a PR team that generated hundreds of stories about the antiwar/antiglobalization movement, acting as a bridge between activists suspicious of corporate media and the reporters for those outlets. "When you're dealing with movement work, it is always of interest to the press," Perrotta says. "The number one mistake is thinking that the news won't cover them the way they want, and that it's not productive to work with the mainstream media." Perrotta never charges for her services, calling herself an "amateur professional communications specialist." Her Twitter feed, @plussone, is a daily megaphone for myriad causes, from Food Not Bombs to the Moratorium on Deportations Campaign.