It's sad, sports columnist Bernie Lincicome turning out to be a reluctant blogger. As I wrote the other day, he tried blogging in Denver and concluded it was mere "calisthenics," an exercise in the delusion that someone notices and cares.
If he'd just loosen up a little, there's so much Internet opportunity in Chicago for an elegant stylist like Lincicome. For instance, Chicago Now, the blogging meat market run by his old paper, the Tribune, is a sizzling place. Sports blogger CubbieJulie is already in place and she's having a ball under the Tribune imprimatur.
Why wouldn't Lincicome want to be her sidekick?