The rub: One thousand Trotify units need to be presold to make the invention a reality. Because it's "just a tiny little studio," OCL can't afford to start producing units if they won't sell. So the company set a modest goal for itself and thus far has just over 500 orders with about two weeks left before the deadline. Each device costs 20 pounds, or about 32 bucks (plus postage and packing), and if you're kind of lazy you can even add two coconut halves to the order for an extra three pounds. Because they take about eight weeks to make, the first run wouldn't ship til March.
Sure March is a ways off, but at least you'll know by Christmas whether or not your order will be produced, and and if you're planning on gifting it, just wrap a coconut and tell the soon-to-be beneficiary of the Trotify to hold his or her horses (UGH). For a better idea of what the hell this thing is, check out the pair of videos below—one's a demo, one's a fun, cheeseball ad.
(Other bizarre-but-cool, bike-centric gifts for the holiday season include lights that project a meter from the bike—promoting the berth a car should allow—and ones that create a visible bike lane as you ride along.)
(h/t the unstoppable Julia Thiel)