Are your insights actionable?

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The inspiration for modern corporate communications
  • The inspiration for modern corporate communications
We just received an invitation from Cvent Inc., a Virginia firm coming to town for some presentations:

I hope you'll join us to learn more about how our solutions can help you gather valuable feedback and transform them into actionable insights that will shape programs that increase satisfaction among customers and employees.

Not a word about what business Cvent is in, or, for that matter, any awareness of what business we're in. Just a line at the end that says "I think you and your colleagues at CHICAGO CARLESS will find this presentation very beneficial."

Of course, Chicago Carless is a blog maintained by a Reform Jew from New York who now lives in Chicago and doesn't drive. That happens all the time.

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