New Hope for Merlot | Bleader

New Hope for Merlot

by

comment
573.jpg

Poor, maligned merlot, the chardonnay of the '00s. I wonder if Alexander Payne had any idea what he was unleashing when Paul Giamatti first spat, "If anyone orders merlot I'm leaving. I am not drinking any fucking merlot!"  The Sideways Effect came swiftly: within months of the release of the 2004 film demand for pinot noir--the varietal beloved by Giamatti's nebbishy wine dork Miles--were through the roof and merlot sales were in a slump. Now, though, the New York Times argues that this may not have been such a bad thing, if depressed demand for the soft, plummy reds means the ones that make it (like some Washington State wines mentioned in the piece) tend to be pretty good. 

Add a comment