Reckless expansion | Bleader

Reckless expansion

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Although I’ve written derisively about its customer service before, Reckless Records must be doing something right. While stores continue to board up their doors—Dr. Wax in Edgewater recently closed, leaving its Hyde Park location its sole outlet—Reckless has recently announced expansion. In the next four to six weeks it’s opening its third Chicago location. Surprisingly (to me, at least) the new store is in the Loop (26 E. Madison); aside from students at the Art Institute of Chicago most of the potential clientele downtown would appear to be business people and tourists—not the obvious customers for a store that focuses on indie music. Granted, Reckless does carry used stuff in every genre, and perhaps the new location will emphasize these areas more, but the previously mentioned employee attitude won’t go over so well in the Loop. Time will tell.

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