If you design the sports section, or sports uniforms, here's some key info regarding the importance of "areas of private anatomy." Perhaps the NBA should consider a return to the short shorts of the 70s to boost popularity.
"Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed."
"Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site."