When branding goes bad | Bleader

When branding goes bad

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peshtigo.jpg

Like a lot of people who do design quasi-professionally, I'm fascinated by logos. But I finally ran into one that defeated my powers of reasoning.

Ptigo? This is driving me insane. Perhaps it's my journalism background, but to me "strikethrough" says "mistake" more than "this is a really nice place to live."

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