The incubator, set to open in March on Macy’s 11th floor, is part of Mayor Richard Daley’s efforts to turn the Windy City into the Trendy City, known as much for its fashion as its residents’ remarkably unfashionable winter garb.
Besides, we're not going to make any progress unless we include disincentives. Maybe Todd Stroger can jack up the taxes on Burberry scarves.
Update: Chicagoland correspondent Liz writes, "there's pretty much no way that anybody except girls too young to be dressing like that is going to be wearing that evil kitty bullshit." Hmm. Arena-league cheerleaders, maybe?