Now that's what I call marketing | Bleader

Now that's what I call marketing

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Just caught this, sorry. Anyway, premiering your most adult-contemporary jam yet on Ellen? Brilliant. I agree with my friend Morcy: "Kanye makes the autotune sound heartbroken." It's kind of a genius move: if you can't sing, make the autotune so transparent that it's part of the aesthetic of the music.  It's on the other end of the spectrum of John Darnielle masking his vocal deficiencies by recording into a crappy tape deck.

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