Get your Muji fix online--unless you're looking for fashion | Bleader

Get your Muji fix online--unless you're looking for fashion



Japanese retailer Muji, known for its simple yet beautiful design of everything from office accessories to tool kits (the name is short for Mujirushi Ryohin, which means "no-brand goods")-- has opened three, count 'em, three stores in New York (and a "Muji to Go" at JFK), but the rest of the country has been pretty much out of luck. While we're waiting, the company has unveiled a new U.S. Web site with an online shop

There are no clothes offered on it, unfortunately (other than a few accessories, like bags and socks), although the European online store has them. That's a shame--on a trip to Paris a few years ago I picked up a great gray wool cardigan with an asymmetrical buttoned collar and a belt at the store near St. Sulpice. I can't remember how much it cost, but it was definitely one of the more affordable items of clothing I found during a time when the dollar didn't go very far. Look at what we're missing out on--a nice bolero jacket, basic merino wool sweaters for men.

I e-mailed the company to ask why we're being deprived. I'll do an update if I get an answer. In the meantime, Slate had a good explanation of Muji's appeal in this article from 2007.