What's going on here? Lately I've been marveling at the dense concentration of South American rotisserie chicken joints in a rough corridor spreading across Lincoln Square, Irving Park, and Albany Park. [Click the headline above to see more.]
In addition to outliers such as El Llano in North Center, Mr. Pollo on Belmont, and the new Brazilian Fogo 2 Go on Diversey, very soon there will be a total of seven pollo a la brasa restaurants (including one Mexican variant) in an area roughly bounded by Kedzie, Montrose, Elston, and Irving Park.
Couldn't Rogers Park, Bridgeport, or South Shore use one of those?
It seems unsupportable to me, but not to Brasa Roja/El Llano owner Jeannete Gacharna, who's opening a second Brasa Roja in two or three weeks in the space vacated by Borincuba, and then opening another El Llano just about four blocks away in November. On any given Saturday, she says, Brasa Roja sells 300 chickens, attracting customers from all over the area, who continually tell her they want another location—a few blocks closer.
Here's a handy Google map to help you navigate the pollo a la brasa battlefield.
View Chicago pollo al brasa wars in a larger map