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Homaro Cantu and the fellas at Moto have been posting kitchen high jinks on YouTube for years, but over the last few weeks the chef has turned the dial up on Twitter and Facebook, dropping hints and linking to montages of old and new footage of what many have speculated are trailers for a TV pilot.
In fact, back in March, Cantu told me he was working on two separate television projects, and when I asked him recently if either of those were about to drop, here was his not atypically inscrutable reply:
"A) that's just the tip of the iceberg
B) the iceberg is bigger than the tip"
Though most of the video Cantu has posted takes place in and/or with the staff at Moto, he's said that the real juicy, famously confidential stuff—which he refers to as "Disruptive Food" —is going down with Cantu Designs. A couple weeks ago he started a countdown on Twitter, which you can also follow here. In about 87 days I suppose we'll really find out if all this secrecy over the years really bears out to be, as he promises, "the biggest paradigm shift in food over the last 50 years."