Shorty, which debuted last year at Fashion Focus Chicago in Gen Art's Fresh Faces in Fashion runway show, is a collaborative design effort by creative directors Janna Boyd and Sophie Lin. The press materials describe this year's collection as "Jem and the Holograms meets Marie Antoinette." Tickets for the event are $20 in advance, $30 at the door.
The party marks the return of Gen Art to the local fashion scene and its mission of supporting emerging designers, which had been on hold due to the organization's financial problems. The nonprofit has merged with Rock Media & Entertainment, a two-year-old company that developed a high profile producing events in New York and Miami.
Rock Media will provide $500,000 in financing to cover short term liabilities and operating capital for Gen Art in 2009. The combined new entity RMGA would be assuming all of Gen Art’s outstanding liabilities. Together, the new group will have 25 full time employees based out of Gen Art’s current offices in New York and Los Angeles as well as Rock Media’s office at the Eden Rock Hotel in Miami, which will open soon. Freelancers will continue to produce at events in Miami, Chicago and San Francisco. RMGA expects 2010 revenues to be $12 million-plus.