News Flash: Motorhead Promotes Consumption of Alcohol | Bleader

News Flash: Motorhead Promotes Consumption of Alcohol


Sign up for our newsletters Subscribe


There are three reasons I'm not mad at this commercial (video after the jump) starring Motorhead as the face of French beer Kronenbourg 1664.

1) As Copyranter points out in a post on the ad, it is a spot promoting alcohol. This is entirely in line with Motorhead's preexisting persona. Given the iconic image of Lemmy in constant possession of a Jack and Coke, it's a shame nobody making premixed Jack and colas beat K1664 to the punch, especially since, as Copyranter also points out, it is a French beer, of all things.

2) The luxuriously slow blues version of "Ace of Spades" Motorhead plays (to fit with the campaign's slogan) has an understated swagger well suited to a majestically grizzled and still phenomenally badass rock legend of a certain age. Put in the terms of a well-known joke, Lemmy is the old bull who suggests walking down the hill. It also sounds pretty great.

3) I don't know anyone on Earth (or from anywhere else) who can tell Lemmy what to do.

Comments (4)

Showing 1-4 of 4

Add a comment

Add a comment