For the love of all things ruffled | Bleader

For the love of all things ruffled



Anthropologie is one of those stores you love to hate. Love because the clothes look so fetching on the racks, the colorful housewares feed into your fantasy of owning a shabby-chic farmhouse in Provence, and the truly innovative, constantly changing displays—which incorporate things like driftwood sculptures and cut-up books—add a creative and cultural air to consuming. Hate because all these things ultimately can't hide the fact that the merch is way overpriced for the quality and because of the shame that comes from being so easily manipulated into lifestyle lust by a chain.

However, being seduced by Anthropologie is a common thing—so common that there are bloggers devoted to the store and its brand. Jezebel recently posted an entry on a brouhaha in this community touched off when one member, who started a business doing personal shopping for other Anthropologie devotees, allegedly pocketed the cash and neglected to send the items her clients had paid for. The details of the affair are much less interesting than the existence of the Anthropologie community itself. I envision a gaggle of women all over the world dressed in drapey, loose-knit cardigans and flower-print dresses, pecking at their laptops and writing odes to Leifsdottir and Odille.