Lookingglass Theatre, Frontera Grill, and scalp-it-yourself pricing | Bleader

Lookingglass Theatre, Frontera Grill, and scalp-it-yourself pricing

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Lookingglass Theatre, Frontera Grill, and Tony Hernandez's Silverguy Entertainment are teaming up for Rick Bayless in Cascabel, a dinner and theater event that'll have a one-month run at Lookingglass's Water Tower home, starting March 23. Lookingglass subscribers get first crack at tickets, priced from $180 to $205. The public won't be allowed to buy until October 18, when, according to an announcement from the theater, "prices will go up, based on demand."

PR counsel Cathy Taylor says upside demand-determined pricing is "a big national trend."

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