Lauria Locsmondy has been publishing zines ever since she was in college, going on to launch Pistil, a quarterly print publication focusing on feminism and culture that grew out of her master’s thesis at the School of the Art Institute, in the early 2000s. After it folded, she wasn't planning on doing another magazine, and until recently taught at the International Academy of Design & Technology. “But I feel that right now there is this new awakening that I see. . . . People are more interested in the politics of fashion. It’s even what I would call a new wave of feminism. Even if these young girls aren’t calling themselves that, the way they talk about it is really exciting,” Locsmondy said.

The Internet, of course, means that magazine publishers don’t have to worry about paper and printing costs anymore. So Locsmondy jumped back in to launch Jealous, a web-only mag that aims to “present original style, beauty, cultural and lifestyle content through a unique lens, identifying the sociopolitical constructs that bring individuals to their clothing choices—and how these selections translate in our society.”

Locsmondy says it isn’t Pistil 2.0. “Pistil was more direct in that everything was very serious, everything was very politically driven,” she says. In Jealous, “We just have a lot of fun pieces that I think are necessary. Fashion is fun, culture is fun, and I think you can still have an interesting and smart agenda, supplemented with other content.”

Of course she’s changed too—and not only because when we talked she was awaiting the birth of her first baby. “It’s a combination of having more experience editing and also being an instructor, it gives me a different perspective. I really appreciate people’s contributions more, and I’m able to see things more objectively.”

The magazine is targeted specifically to college-educated women in their mid-20s “who are not necessarily interested in being told what to wear.” Eventually she hopes to offer new content daily, and she’s looking for contributors. “I like something that readers haven’t heard of before,” either subject matter or something in the writer’s voice or vision. “I want to have writers be personalities on the website, as opposed to objective contributors.”