A footnote to last week's story on Phillip Foss and El Ideas
: on Wednesday he published a lengthy jeremiad
about his disillusionment with the food truck business, which at the least should serve as a cautionary tale to anyone wanting to roll a new truck out in the current prohibitive regulatory environment. Besides that, it's a naked account of the toll the food business can take on one's health, sanity, and family:
Arriving to a location and having a crowd waiting is one of the greatest rushes around. But there are also times when it is lonely...I like associating it to fishing: when the fish are hitting it’s great, but when they aren’t it’s more like one is standing around like an asshole waiting for something to happen… only in this case you have your money on the hook. All of this extra effort was like a band aid on a bullet hole. I was burning out and emotionally spent. Everything in my life—except for the mutual love for my children (which at first I was truly worried about) and the wonderful response to the restaurant—was completely out of control.