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I just got off the phone with someone who said "Sounds awesome" after I'd left an amazing message for someone else—my name and phone number. "Sounds good" once was good enough. Similarly, "Thank you" has been ousted by "Thank you so much."
We fear that people will doubt our sincerity unless we're really, really sincere. Why this insecurity? It's an important question, one I hope Obama and Romney get to between Iran and the economy. We're suffering from word inflation, maybe even a word bubble. Can't this kind of bubble burst? I'd be so so grateful.