Illinois Lottery: Second to None | Bleader

Illinois Lottery: Second to None

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After a two-month competition that originally attracted 55 agencies, the Illinois Lottery announced a big winner yesterday: its new ad agency will be Downtown Partners, in partnership with Critical Mass, a digital marketing specialist.

For a look at another Downtown Partners project, check out this week's culture column.

But you could say the Lottery (now run by a private contractor, Northstar Lottery Group) is just moving chips around on the table: both the new shops are owned by advertising and marketing giant Omnicom, as is the agency they're replacing, Energy BBDO.

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