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At the risk of lobbing a softball to the trolls in the comment section, I'll admit that I've inflicted a lot of damage on my ears over two decades of listening to and playing music, much of due to the misguided notion that wearing earplugs would somehow compromise the live-music experience. (Actually, with the right plugs, it can usually be improved.) I don't have any permanent damage that I'm aware of, but you'd best believe that when I accidentally leave my protection at home and end up with a ringing in my ears, I definitely wait with crossed fingers for it to finally wear off.
What's extra amazing about the treatment is that even in the early stages of development it costs only about £4,500, which even a musician—the sufferers who arguably stand to lose the most from tinnitus—could probably afford. If it becomes widespread, the price could drop even further.
Here's to hoping that I haven't just fallen asleep on the couch from post-SXSW exhaustion and dreamed the whole thing.