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But what does it really mean to be a sugar baby? According to the press release, probably not what you think it means! "The term 'sugar baby' usually calls to mind a gold digger, looking for wealthy, old men to buy her everything her heart desires . . . that outdated stereotype couldn't be further from the truth," it says. Their survey shows that most women using the site don't expect "lavish gifts"—they just want to find a man to take them to dinner. Oh, and they want to dress up in heels and skirts while being taken out. They're just old-fashioned, really. (If you are an "Established Man" or a "Perfect Princess," you too can find your match!)
The most illuminating part of the press release for me, though, was the description of Arrangement Finders: it "attracts gentlemen—men who open doors and pick up the tab—and ladies—women who put the effort into their appearance." I've been looking for a good definition for "gentlemen" and "ladies" for a while now, so it's a relief to have that spelled out.
Coincidentally, just after getting the press release, I received an e-mail from a woman who might be interested in the service:
You have not got any imagination what cool woman is all about if you have not spent time with me!
My name is Beula and I am really cool!
Ur profile impressed me and that is why I decided to write u and talk to u.
Let's know each other better and maybe we will become friends, lovers or maybe have some serious relations.
Some stuff about me: I'm 24 yo and I'm working as a accountant in one company. I'm a brunette and got second size of boobs.
And now, what is about u, darling?
It wasn't sent directly to me, actually—a coworker forwarded it. Beula, confidentially: he's not the type to be interested in your boobs, "second size" though they may be. You're barking up the wrong tree.