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Figures. The week we introduce our new Bleader feature on the restaurant scene, there just isn't much doing. Forager-chef-owner Iliana Regan's Elizabeth, profiled by Julia Thiel earlier this month, received its first write-up after opening last week. Billy Dec's Dragon Ranch Moonshine & BBQ is now offering Sunday brunch, serving novelties like a Thai Benedict with house-made sausage, sauteed water spinach, and red coconut hollandaise. John Manion's Fulton Street restaurant La Sirena Clandestina still has "soon" as its opening date.
Perhaps more intriguing is a press release announcing a luncheon to be hosted by Graham Elliot at Graham Elliot Bistro October 3. "Over the years," the PR explains, "COMBOS fans have suggested outrageous flavor combinations for the delectable cheese-filled snack, and now the brand has put these wild and wacky taste combinations to the test." Elliot's event will feature "some off-the-wall flavor combinations including Ketchup & Egg COMBOS, Pickles & Ice Cream COMBOS and more!"
Combos, it seems, are not just a salty snack but the basis of "the Combivore lifestyle," which involves munching on "the meal that's not a meal" while watching NASCAR, aided by tools such as the ConvoBot 3000 (it enables one to "avoid direct contact" with persons such as a spouse).
According to Direct Marketing News, it's all part of an ongoing campaign to drive consumers to the interactive Combos Nation website:
The target audience for Combos snacks is men, particularly those who are sports fans and who are looking to bond with other men. Therefore, the partnership with NASCAR comes naturally.
So too, evidently, does a new partnership with the NFL: Graham Elliot will be hosting an upcoming interactive series, "The Combos Files," the first webisode of which features Bears Devin Hester and Robbie Gould.