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I know this, without having purchased the issue, because he tweeted it:
My friends check out Time Magazine this week!! Big Hurt Beer has a cool full page ad in there!!
— Frank Thomas (@TheBigHurt_35) January 14, 2013
In fact, Hurt mostly uses Twitter as the promotional arm for his imperial lager. Here are just a few examples from Thomas's tweet history.
Worried about the Mayan Apocalypse? Have a Big Hurt Beer:
12/12/12 Just Saying!! Great Day For BHB!!
— Frank Thomas (@TheBigHurt_35) December 12, 2012
Nothing like Family!! We Have 30 people over for Dinner!! The BHB is Flowing Nice!!
— Frank Thomas (@TheBigHurt_35) November 22, 2012
Happy Labor Day!! I hope your enjoying family with a nice barbecue!! Don't forget the BHB!!!
— Frank Thomas (@TheBigHurt_35) September 3, 2012
After Thomas's beloved Auburn Tigers got stomped by Alabama, 49-0, in the Iron Bowl, you can bet Hurt was ready to drown his sorrows:
After This Iron Bowl I will need to drink a case of BHB!! #Unreal
— Frank Thomas (@TheBigHurt_35) November 24, 2012
What a Night Tonight!!MNF and Game 7 NLCS!! 2 TV's and BHB Baby!!!
— Frank Thomas (@TheBigHurt_35) October 22, 2012
It's Follow Friday!! What a exciting weekend of Sports!! Lots of Baseball and Football!! Go Hard for your favorite Team!! BHB Weekend!!
— Frank Thomas (@TheBigHurt_35) August 31, 2012
Frank Thomas is "bad at Twitter"—"bad" in the sense that most of the time he is on there to flog product and offer cornball shout-outs to said product. Despite all of this, it's impossible to hate the guy. Because even when he is shilling for BHB (but especially when he is not), Hurt seems like an affable, happy-go-lucky kind of guy. Thomas is the anti-Jose Canseco: He doesn't take to Twitter to stroke his own ego or publicly bout with delusions of grandeur. Rather, Hurt comes across as a gentle giant—a big ol' teddy bear who loves connecting with fans.
Take, for example, his tweet to a BHB hater (whose criticism, it's worth noting, he retweeted):
The worst beer ever. @thebighurt_35 you let me down twitter.com/paddys_place/s…
— Patrick Nowlin (@paddys_place) September 22, 2012
@paddys_place Still Love You My Man!! Stick with the Natural Light!!
— Frank Thomas (@TheBigHurt_35) September 22, 2012
I would like to wish all my friends a very Merry Christmas!! I know its early but I wanted to be first!!
— Frank Thomas (@TheBigHurt_35) December 24, 2012
Merry Christmas!! I hope Santa was great to you all!! He was a big hit at my house Lil Frank is still fired up!!!
— Frank Thomas (@TheBigHurt_35) December 25, 2012
Happy New Year My Friends!! What a Party!!
— Frank Thomas (@TheBigHurt_35) January 1, 2013
The Start Of The Weekend What A Feeling!! TGIF
— Frank Thomas (@TheBigHurt_35) September 14, 2012
You Got To Love Fridays!!
— Frank Thomas (@TheBigHurt_35) July 27, 2012
At Golds gym working out!! Man this shit is becoming difficult!! LOL
— Frank Thomas (@TheBigHurt_35) October 18, 2012
Me and MillarGot Himmmmm!! twitter.com/TheBigHurt_35/…
— Frank Thomas (@TheBigHurt_35) October 28, 2012
It's my favorite day of the week! Make a difference MONDAY!! Set the tone for your week my friends!
— Frank Thomas (@TheBigHurt_35) August 13, 2012
Sorry my Twitter Family I was off line for 48 hours!! I had a death in the Family! My Uncle Donald Stroy Sr passed away!! RIP Uncle Duck!!
— Frank Thomas (@TheBigHurt_35) December 28, 2012
It was a rough 7 days but Family is what we all Value in this World!! When your mom loses her best friend It makes you reflect on life!!
— Frank Thomas (@TheBigHurt_35) December 28, 2012
So in his Honor lets have a fun night!! Uncle Duck never had a bad day always the life of the Party!!
— Frank Thomas (@TheBigHurt_35) December 28, 2012
Wait for it . . .
Well If you didn't know I'm drinking BHB as I TYPE!!!! Cheers!!
— Frank Thomas (@TheBigHurt_35) December 28, 2012
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