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The one big surprise the chart had to offer this week was the appearance of a song called "Don't Drop That Thun Thun!" by a group called the Finatticz at number 88. Between the new slang term and enthusiastic punctuation in the title, the fact that it sounded like a dance song, and the fact that I had somehow never even heard of this song or the group before this, it was legitimately exciting.
Searching the Internet it seems like a lot of people are also unfamiliar with the Finatticz so far. Google mostly turns up lyrics and people asking what "thun thun" means. (Apparently, and unsurprisingly, it's a term for MDMA.) Google Image Search offers a bunch of image macros referencing the song, so it's obviously achieved meme-dom in some corner of the Internet. Finatticz.com turns up a placeholder page suggesting that the domain name's for sale.
The one piece of solid information that I've been able to find about the group/song is a piece on the LA Weekly site from over a year ago that explains that the song was already three years old at that point, and that they had an in on a major label contract thanks to amateur porn star and part-time singer Ray J.
Hearing "Thun Thun," it's not hard to see how it found its way to the Hot 100. It's a fantastic example of ratchet music, the latest style to bubble up out of LA's black youth culture, which has previously blessed the world with dance crazes like krumping and the Dougie. Ratchet's defined by its lyrical emphasis on hedonism above all else, and for its minimalist beats that seem directly descended from LA's early electro-rap days.
Tyga's "Rack City" is the most successful example of ratchet music so far, and that song's producer, DJ Mustard, is the form's current king. (I highly recommend his recent mixtape, Ketchup.) "Thun Thun" is a more buoyant production than Mustard's work, better suited for a house party than the strip club. In fact, the song actually got its first spins at a house party. In the LA Weekly piece Finatticz member James Dunn (who goes by the astounding stage name Killa F Supernigga) says that, "I remember we recorded it during the day, and that night we played it for a huge party at my girl O Titty's house [...] Everyone told us to turn it up!"
It seems unlikely that the Finatticz are going to be staying as far below the radar as they are right now. "Don't Drop That Thun Thun!" has all the signs of a viral hit: a highly approachable personality, new slang, and a chorus that's impossible to shake. And it's one of those rare songs that manage to leap straight from an obscure subculture to a pop audience without getting significantly altered along the way. It's going to be a fun horse to watch.