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In the opening credits, Mark proclaims himself a god-loving everyman with the motto "Do the right thing, and everything else will fall into place." The brothers oversee a staff of "outlaw" car salesmen who will cut almost any deal: boats for trade, goats as down payments, and, in the past, a free AK-47 with certain purchases. Incentives for sellers include bonuses and Michael Bay-style car explosions (that's one way to get rid of inventory). In the first episode, a guy comes in to buy a hybrid and ends up in a huge truck doing doughnuts in a field; the test drive ends with him jumping out.
But for all the gimmicky middle-America stuff, the most interesting thing about the show is the siblings' relationship. Mancow is totally cowed by his older brother. "You don't have to curse me," he whines when they argue; he reacts suspiciously when Mark offers him what appears to be urine, but turns out to be moonshine. This is the same guy who's taken on the FCC. He has a criminal record! (Admittedly, for tying up traffic in LA during a publicity stunt back in 1993.)
The show debuted on July 8 with two half-hour episodes and little fanfare, though Think Progress expressed concern over Mancow's "far-right" politics. Neither the network nor the production company (Zone3 of Montreal) would talk about it, which is a shame, since their reality-based shows are, on the surface at least, more factual than some of their other programs (let's not get started on The Bible or Vikings.) In fact, History has been criticized by everyone from Jon Stewart to the ACLU for historical inaccuracies. But at least it's no longer known as the Hitler Channel.