10cc's hit "Not In Love"
has had an interesting life since it peaked at number two on the U.S. charts in 1975, first as a symbol of 70s soft rock's melodramatic excesses, then as a fetish object for studio nerds
, then finally in a post-yacht-rock world simply just a really good, sappy love song. Twin Shadow
, aka George Lewis Jr., recently launched a monthly series of online cover videos called "UNDER THE CVRS," and has launched it with a relatively simple, straightforward version of "Not In Love." Well, simple and straightforward until the weird instrumental break and brief foray into video art. But otherwise it's an extremely pretty reminder of exactly how good that song still is.
Check it out after the jump.