This week it's at number 38, down from number 30 the week before, which looks like the kind of slide that quickly becomes terminal. America's weirdly long love affair with a novelty twee-folk song performed by one of the girls from Twilight, taken from a film that's like a dance movie but for college singing groups, and based on an Internet meme is finally coming to an end. And although I can only appreciate the song itself in the "I guess I can see why people might like this" way, the state of having a song that fits this long and confusing (on several levels) description has made the Hot 100 a much more interesting place for the past year.
But even as Kendrick's unlikely hit begins its fall, the slot in the Top Ten that American pop listeners seem to have reserved for weird novelty songs with extremely unlikely backstories has already been filled. This time it's a nonsense EDM song by a Danish comedy group previously unknown in the States that's about what noises different animals make and was produced by the people who produced one of the best Beyonce songs and one of the best Rihanna songs. I hope Billboard never stops using Internet popularity to gauge the pop charts.