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Mike Grabarek and Jeremy Scott, of Portland R&B outfit Magic Fades (who are releasing an album called Push Thru on Saturday), started a Facebook page called Health Goth one year ago and developed their ambiguous version of the style just by adding photos to the page. Yesterday they posted an image of a drum pedal with an Adidas logo placed next to a broken picture frame with the following description: "We started health goth to develop an aesthetic Healthgoth .com is not us, we aren't here to sell you shirts." The pointed jab referred to local producer and party-thrower Johnny Love, who releases dark, postindustrial tracks as Deathface and is the man behind healthgoth.com. In late August Love launched his debut line of #HealthGoth (yes, there's a hashtag) clothing, which subvert corporate sportswear logos and are dark as the night; he also made a "workout bible" to go along with it, one in which the tips on how to get fit actually make sense.
Despite the differences between the two health-goth camps, there is some common ground: Tinychat-based music festival series SPF420. Magic Fades performed in the casino-themed third installment of SPF420, which threw an IRL-and-URL BBQ bash this past Memorial Day featuring Teen Witch and Starfoxxx, both of whom help throw the newish "pansexual dress-to-sweat" party with Love called Soft Leather (which returns to East Room this Saturday). SPF420 is where a lot of different, unusual musical worlds collide and collaborate. The Internet-based event that was once briefly synonymous with vaporwave has welcomed a fascinating array of artists into the fold including chiptune rockers Anamanaguchi, Japanese footwork producer Foodman, and genre-hopping electronic wizard Ryan Hemsworth.
SPF420's been an incubator for some fascinating ideas in just a couple years, and it's got a reach beyond the confines of Tinychat or even those involved in its immediate circle. With that in mind I've decided to make today's 12 O'Clock Track a bubbly experimental dance cut called "Resort"; it's a collaboration between SPF420 cofounder Chaz Allen (under the name Chazzzy) and SPF420 coproducer Saint Pepsi. It's not health goth, but it's worth a spin.