Sign up for our newsletters Subscribe
Sometime last year the company was sold and the new owners felt they didn't have the proper licensing to sell individual briskets out the door, so if you had to feed a crowd you were stuck with those Lilliputian Vienna Beef briskets they sell at Jewel, which tend to dry out. The promising news was that the new owners announced a plan to open a cash-and-carry sandwich shop in front of the factory. Made-to-order Reubens, corned beef, and pastrami sandwiches from the preeminent brisket packer in the city sure seemed like a good idea. The redubbed Corned Beef Factory opened in January, replacing its drab industrial interior and exterior with an ersatz Disneyesque likeness of an old-timey sandwich shop. The hand-scrawled menu's minimalism seemed promising too: just Italian beef and a hot dog in addition to the aforementioned sandwiches. Plus they installed a chipper cranking out fresh potato chips and, in the morning, "honey puffs," aka loukoumades, little honey-drenched Greek donuts.
That Reuben pictured above looks all right, doesn't it? Or does it? It's certainly a mountain of meat between two slices of rye. Enough to power a weary produce jobber through a long shift. But I'm afraid it comes up short in the same way Manny's corned beef does. I know, I know—you love Manny's. But while Manny's is certainly generous with the corned beef, it's always terribly steamed out and dry. That seemed to be the case at CBF last week too. Maybe it was a function of my arrival late in the day or maybe they slice it too thin or maybe they're using particularly lean brisket—or maybe it's a combination of all three. Whatever the deal was, this particular $11 sandwich was a letdown, in no small part because the cheese remained unmelted, and there were too few scraps of kraut on top and way too much Thousand Island on the bottom. At least those problems can be avoided by asking for a little extra or a little less. The folks at the CBF seem accommodating anyway, willing to prepare off-menu combos like a Tom and Jerry's (half corned beef, half pastrami) by request.
They're so accommodating, in fact, that they've started selling those uncooked briskets over the counter again. And I've never had a problem with one of those.