BOTW: Succezz | Boutique of the Week | Chicago Reader

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BOTW: Succezz

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1329 S. Michigan, 312-431-1900

T-shirt connoisseurs shopping at Succezz, a new South Loop boutique mostly targeting guys, may gravitate toward specimens like a rhinestone-bedazzled skull number by Christian Audigier, the former Von Dutch designer you can blame for the trucker-hat trend. It retails for $185. The Affliction brand offers similar designs (minus the bedazzling) for prices in the 50s, but I was partial to a tee featuring Money Clothing's signature ape as the Statue of Liberty, just $38. The wide price range is typical here: jeans brands run from Levi's (which co-owner LaVelle Sykes explains are supertrendy right now) to premium labels like True Religion and Laguna Beach. Sneakers are a big draw—Succezz stocks everything from relatively understated loaferlike leather Nikes to Reebok's new Freestyle Evolution of Music collection, which includes a black-and-white "punk" model with a metal chain accent and a black-and-bright pair reminiscent of 90s hip-hop garb. If nothing on the shelves appeals, employees—some of them design students or artists—are on hand to help out in the "lab," where patrons can use an in-house iMac to customize their own kicks on manufacturers' Web sites. Sykes and co-owner Bobby Simmons (the NBA player, an old high-school friend), also intend to implement retail mentorship and internship programs to coach minority kids toward—you guessed it—success. —Heather Kenny

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