When: Tue., Jan. 11, 3 p.m. 2011
Consumers will be invited to step onto a larger-than-life scale to reveal what they will gain when they lose weight in 2011. Rather than a number, the scale will provide an inspirational word or phrase that encompasses the emotional benefit of achieving a goal. Participants also will be invited to write their “gain” on Special K® cereal packaging, take a photo and share it with women just like them on the Special K® Facebook page. Participants will receive a complimentary sample of Special K® cereal and cereal bars, in addition to giveaways including T-shirts, photo frames and coupons.