Hot Type [February 11] was a deconstruction not of Mark Brown but of the craft of column writing. It is helpful every now and then to take a look at the changing roles in this shifting landscape. Hopefully, a great columnist never forgets that he or she is a reporter. The opinions that they share should start with facts. At best, they are not narrowly preaching to the choir, or simply railing against those who disagree with them, but rather stating their views so that the vast majority of folks who are undecided who have no opinion will have a reason to care. The first step to being a great columnist is to give a damn, and that includes getting out of the office to see what is going on in the world.