E-dreams | Chicago Reader


Similar to Startup.com but much less critical, this 2001 video documentary by Wonsuk Chin (Too Tired to Die) chronicles the rapid rise and fall of Kozmo.com, one of the more spectacular casualties of the dot-com crash. Kozmo was an Internet parcel service that pandered to its customers' need for instant gratification through one-hour bicycle delivery, and its founders, two former college roommates who'd chucked their jobs as investment bankers, turned it into a company of 4,000 on the brink of an IPO. Chin focuses on 27-year-old founder Joseph Park, a son of poor Korean immigrants, who dispenses an endless stream of happy talk touting the company's various financial deals, media coverage, and financial reports but revealing little about its day-to-day operations. It's fascinating to watch the plucky, baby-faced Park buy into his own mystique as a youth leader with the Midas touch, but more often the video degenerates into an infomercial for entrepreneurs. 94 min.

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