Eight months after health-care reform was signed into law, 20th Century Fox courageously weighs in with a watered-down satire of the pharmaceutical industry, adapted from Jamie Reidy's 2005 memoir Hard Sell: The Evolution of a Viagra Salesman. Jake Gyllenhaal is a slimy sales rep for Pfizer whose already bulging wallet fattens exponentially after his company debuts its magic erection pill; Anne Hathaway is his love interest, a poor artist getting even poorer as she tries to pay for treatment of her early-onset Parkinson's. Their heavy-humping romance dominates the movie, allowing for liberal doses of snickering sex comedy and disease-of-the-week schmaltz. Screenwriters Edward Zwick, Charles Randolph, and Marshall Herskovitz make just enough of a nod to the deforming power of Big Pharma to now expect credit for having tackled the issue. I guess there are some limp dicks no pill can cure. Zwick directed; with Oliver Platt, Hank Azaria, and Josh Gad.