No | Chicago Reader


Rated R 116 minutes 2013

As Chile prepares for the October 1988 plebiscite over the continued presidency of Augusto Pinochet, a slick ad man (Gael Garcia Bernal) shakes up the newly legalized TV commercial campaign against the dictator, getting the middle-aged executives to drop their grave imagery of the disappeared in favor of happy, up-with-people sentiment. If you can shake off the inherent grossness of mining the Pinochet years for yet another Mad Man-style deification of zeitgeist-grasping salesmen, this is moderately interesting stuff. Director Pablo Larrain, best known for his gray serial killer drama Tony Manero (2008), has chosen to print his footage in the smeary textures of late-80s VHS tape; it's a bold aesthetic choice unmotivated and unmatched by anything in the script. In Spanish with subtitles.

Film Credits

Official Site:

Director: Pablo Larraín

Producer: Juan Dios, Daniel Dreifuss, Jeff Skoll and Jonathan King

Cast: Gael García Bernal, Alfredo Castro, Luis Gnecco, Antonia Zegers, Marcial Tagle, Néstor Cantillana, Jaime Vadell, Pascal Montero and Alejandro Goic



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