Having brilliantly explored the world of typography in Helvetica (2007), British documentary maker Gary Hustwit turns his attention to industrial design, interviewing some two dozen artists and critics about the aesthetic and utilitarian principles that influence the shaping of everyday objects. Unlike Helvetica, which incorporated a robust counterargument against the crushing ubiquity of the title typeface, Objectified never seriously considers the human consequences of mass production; you're left with the sense that life would be better if everything on earth were designed by Apple. But the interviewees are just as passionate and articulate about their work, and, as in the earlier movie, the ideals of order and simplicity are reflected in Hustwit's cleanly framed images and a zippy electro score. In English and subtitled French, Dutch, and Japanese.
Director: Gary Hustwit
Cast: Jonathan Ive, Davin Stowell, Dan Formosa, Karim Rashid, Naoto Fukasawa, Marc Newson, Chris Bangle, Anthony Dunne, Dieter Rams and Erwan Bouroullec