Super Size Me 2: Holy Chicken! | Chicago Reader

Super Size Me 2: Holy Chicken!

In a follow-up to the highly successful 2004 documentary of one man’s 30-day journey through subsisting on nothing but meals from McDonald’s, that same man, director Morgan Spurlock, explores whether or not fast food has gotten healthier in recent years by deconstructing one of the nation’s most profitable industries: big chicken. In its best moments, Super Size Me 2 does an excellent job of showing the highs and lows of the country’s capitalist-driven farming industry—when an independent farmer details the struggles of living from paycheck to paycheck, it tugs at the heartstrings. But at its lowest, it bypasses crucial information for the sake of entertainment. Watching Spurlock exploit key marketing tactics of major brands is interesting, but digging into which brands have manipulated both the farmer and the consumer for the sake of big coins would have resonated more profoundly in the overall scheme of the flick. Perhaps the best part of the film is learning how popular food chains use subtle advertising to fool us all while Spurlock attempts to shape his own restaurant brand. This film may not expunge a craving for chicken, but it at times provides an insightful look into a world people outside the food business may never completely understand—and thanks to it, may never fully want to.

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