The Coca-Cola Kid | Chicago Reader

The Coca-Cola Kid

Dusan Makavejev, the mad Yugoslavian who perpetrated WR: Mysteries of the Organism and Montenegro, is clearly playing it safe with this mild, uneven social satire (1985) about a single-minded marketing whiz (Eric Roberts) sent by the Coca-Cola company to revitalize the sagging Australian market. Like many a Bill Forsyth hero before him, he falls under the spell of the countryside and shucks his job in favor of the conspicuous charms of secretary Greta Scacchi. Makavejev's ripping political/scatological wit isn't much in evidence, and the long middle section—involving Roberts's efforts to close down independent bottler Bill Kerr—is soggy and too familiar, but the film lives in a hundred different eccentric details and niceties of execution.

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